Federal Court Orders Six Years of Google Ad-Tech Behavioral Remedies Including Prebid API Access
Judge Leonie Brinkema of the Eastern District of Virginia has ordered Google to implement six years of behavioral remedies for its ad-tech business, requiring new APIs connecting AdX and DFP to the Prebid header-bidding platform and prohibiting preferential treatment of Google's own tools. The court rejected all three structural remedies sought by plaintiffs, finding divestiture of AdX neither feasible nor necessary given the behavioral relief ordered. A Monitor and three-member Technical Committee will oversee compliance, with parties required to submit a jointly proposed Final Judgment by October 2, 2026.